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About Social Media Message Strategy: A Content Analysis of Sponsored Posts and Promoted Tweets
This document summarizes previous research on message strategies used on social media platforms like Facebook and Twitter. It discusses how message strategy has been defined and categorized in various studies from broad objectives to specific tactics. Previous research has found that different strategies can be more effective depending on the product category and social media platform. The study aims to analyze both broad objectives and specific tactics used in sponsored social media posts to understand their frequency and effectiveness.
Detailed Information
| Author: | ['Larry Lee Carter'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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