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About Social Media Marketing in Emerging Markets
This document discusses social media marketing in emerging markets. It begins by explaining how globalization and technology have transformed marketing from traditional to social media channels. Social media allows for more interactive engagement between customers and brands at lower costs. The document then examines how organizations in emerging economies can use social media platforms like Facebook, Twitter, Instagram, and others to promote their products and services. A study found that increased social media activity positively impacts brand success in emerging markets. However, inadequate social media professionals and slow adoption of these strategies in some emerging economies have limited their benefits. In conclusion, organizations should design effective social media marketing strategies to increase brand engagement and customer satisfaction.
Detailed Information
| Author: | ['Ayushi Miharia'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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