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Social Media Communication: Concepts, Practices, Data, Law and Ethics PDF

269 Pages·2014·6.4 MB·English
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by Jeremy H. Lipschultz| 2014| 269 pages| 6.4| English

About Social Media Communication: Concepts, Practices, Data, Law and Ethics

In Social Media Concepts, Practices, Data, Law and Ethics , Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online @JeremyHL #smc2015

Detailed Information

Author:Jeremy H. Lipschultz
Publication Year:2014
ISBN:9781138776456
Pages:269
Language:English
File Size:6.4
Format:PDF
Price:FREE
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