Download Social Media Commerce PDF PDF Free - Full Version
Download Social Media Commerce PDF by ['Shivani Bhadke'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Social Media Commerce PDF
This document summarizes a research paper that surveys existing research on social commerce. It begins by exploring the evolution of social commerce from marketing origins. Key definitions and motivations for social commerce are examined, including how social support and subjective norms drive participation. Advantages like social interactions and discounts are outlined, along with strategies like social contests and viral marketing. The document also investigates tools for social commerce like sentiment analysis and social network analysis.
Detailed Information
| Author: | ['Shivani Bhadke'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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