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About Social Media As A Tool
This document is a dissertation submitted to the University of Ghana in partial fulfillment of requirements for a Master of Arts degree in Communication Studies. It examines how the Occupy Flagstaff House Movement (OFHM) uses social media as a tool for social activism. The study uses interviews and content analysis of OFHM's Facebook and Twitter accounts. It finds that OFHM uses social media for its effectiveness, low cost, and ability to reach audiences. Challenges include internet connectivity and duplication of pages. On Facebook, posts predominantly mobilized and informed, while conversation and coordination were least common. On Twitter, conversation was most common, followed by information, with mobilization and coordination least common. This study contributes to understanding social media and activism
Detailed Information
| Author: | ['Dru'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 81 |
| Language: | English |
| Format: | |
| Price: | FREE |
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