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About Social Media Advertising
This document discusses an alternative marketing communication model that incorporates various elements like word-of-mouth marketing, customer relationship management, brand communities, and social media. It aims to develop an integrated conceptual model for alternative marketing communications that can be applied by companies to help achieve their marketing objectives. The paper profiles the current literature around these alternative marketing strategies and social media. It then seeks to develop a managerial model for alternative marketing focused on small to medium sized businesses in consumer products and services.
Detailed Information
| Author: | ['Sakhawat Hossain'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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