Table Of ContentMark B. Durieux, PhD
Applied and clinical sociologist
Robert A. Stebbins, PhD
Faculty Professor and Professor Emeritus,
Department of Sociology, University of Calgary
Learn to:
• Start and run a socially conscious
enterprise
• Use today’s most progressive business
tools
• Incorporate socially responsible
concepts into your business plan
• Implement ideas and processes
Social
Entrepreneurship
Making Everything Easier!™
Open the book and find:
• Some early examples of social
enterprises
• Where social entrepreneurship fits
in your community
• How to communicate for social
change
• Current trends — and how you can
harness them
• The importance of networking
• Tips for dealing with bureaucracy
• How to keep your organization
strong for the long haul
• Great areas ripe for social
entrepreneurial action
Mark B. Durieux, PhD, is an applied and clinical sociologist who
teaches and consults widely on the practice of social entrepreneurship.
Robert A. Stebbins, PhD, is a Faculty Professor and Professor Emeritus
at the University of Calgary and is known for his research on leisure and
volunteering.
$24.99 US / $29.99 CN / £16.99 UK
ISBN 978-0-470-53808-1
Business/Entrepreneurship
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Bring social responsibility
to your business and beyond
In today’s world, your bottom line isn’t measured by
financial performance alone. Social Entrepreneurship For
Dummies shows you how to implement social responsibility
using the latest innovations. Whether you’re just starting a
business or you’re looking for a way to increase your group’s
environmental and social effects, this practical, hands-on
guide has you covered.
• Social entrepreneurship 101 — get a grasp on the fundamental
concepts of social entrepreneurship and learn how you can add
compassion to your own social enterprise
• A smorgasbord of social change — discover the many areas in
which social entrepreneurship has flourished and get a look at
where more work still needs to be done
• The recipe for success — get your own organization up and
running and find out how to use networking and the media to
keep it alive and well
• Be a successful captain of social entrepreneurship — take a
look at how leadership and good management are essential to
keeping your social enterprise on track
• Bureaucracy and social enterprise — keep bureaucracy under
control and get guidance on going corporate
Social Entrepreneurship
Durieux
Stebbins
Spine: .72
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Spine: .72
Social
Entrepreneurship
FOR
DUMmIES
‰
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by Mark B. Durieux, PhD,
and Robert A. Stebbins, PhD
Social
Entrepreneurship
FOR
DUMmIES
‰
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Social Entrepreneurship For Dummies®
Published by
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Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
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Manufactured in the United States of America
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About the Authors
Mark B. Durieux, PhD: Mark is an applied and clinical sociologist who
teaches and consults widely with community groups and the public concern-
ing the contemporary study and practice of compassion and social entrepre-
neurship. He also teaches a comprehensive range of sociology courses at the
university level — everything from social statistics and research methods to
social psychology and leisure. But his courses in the areas of the sociology
of compassion, social entrepreneurship, and grounded theory methodology
are well known for their innovative content and delivery. Mark is currently
collaborating with a number of extremely supportive and well-respected
academic and frontline colleagues in developing and creatively extending the
last three areas.
Robert A. Stebbins, PhD: Robert is faculty professor in the Department of
Sociology at the University of Calgary. He has also taught at the University
of Texas at Arlington and Memorial University of Newfoundland. Robert
received his doctorate in sociology in 1964 from the University of Minnesota.
Among his 35 books are A Dictionary of Nonprofi t Terms and Concepts (with
David H. Smith and Michael Dover) and Serious Leisure: A Perspective for Our
Time. Robert was elected Fellow of the Academy of Leisure Sciences in 1996
and, in 1999, elected Fellow of the Royal Society of Canada. His own seri-
ous leisure includes volunteering in Calgary’s French-language community.
He has helped establish two social enterprises and served on the boards of
directors of several others.
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Dedication
To Friedel (mom); Barney (dad); Sherry (wife and very best friend); Meghan,
Matthew, and Emma (fantastic children, really!); Bob Stebbins and Jaber
Gubrium (super-supportive colleagues); and the truly compassionate and
social entrepreneurial friends and folk I encounter daily.
—Mark Durieux
To Karin.
—Robert Stebbins
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