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About Sneha Tyagi Ind Assignment QMR
This document outlines a study on mobile advertising in India. It discusses the growth of mobile advertising in India, with the market doubling yearly. Reasons for growth include cheaper phones and mobile data plans. Mobile is now used for content like news, social media, and apps, beyond calls and emails. The study aims to understand mobile usage patterns, attitudes towards mobile ads, and current brand engagement. In-depth interviews and observations of 30 smartphone users aged 19-28 will be conducted to understand these areas and identify opportunities for mobile advertising. Checklists will guide observations of mobile use in different locations and interviews.
Detailed Information
| Author: | ['binzidd007'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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