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SMUA MIU Fireside Chat Series 10 Jan 2021 PDF

57 Pages·2021·English
by  ['San']
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by ['San']| 2021| 57 pages| English

About SMUA MIU Fireside Chat Series 10 Jan 2021

This document summarizes a fireside chat on mapping consumer journeys and moments of truth presented by Nick Goh, a branding and digital marketing advisor. Goh discussed (1) acquiring the right target audience, message, media and timing, (2) how understanding consumer decision journeys can help with rebranding efforts like Burberry to Instagram, and (3) modeling consumer journeys using frameworks like the McKinsey Loop to identify touchpoints and optimize marketing campaigns.

Detailed Information

Author:['San']
Publication Year:2021
Pages:57
Language:English
Format:PDF
Price:FREE
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