S.M.I.L.E: How a People-First Philosophy Creates Extraordinary Sales

168 Pages·2019·1.64 MB·English

by  Steve M. Rigby

Advance Praise
“Reading S.M.I.L.E. will not just make you a better salesperson, but a better
parent, spouse, friend, and person. The lessons told in this business parable are
the foundation for a long and successful career in sales and what is needed to
save the integrity of the sales industry today.”
—Harry Roberts, cofounder of Mattress Firm

“Steve Rigby has written a delightful parable with an important message: When
it comes to people and profits, think both/and, not either/or. The best
salespeople know that a focus on both relationships and results is necessary for
success. Read this book, apply Steve’s principles, and get your S.M.I.L.E. on!”
—Ken Blanchard, coauthor of The New One Minute Manager® and Servant
Leadership in Action
“S.M.I.L.E. would be a great addition to any brokerage wanting to adopt a
people-first philosophy or for any agent who wants to transform their career. The
philosophies and strategies are easy to understand and apply, and I especially
liked the complete review at the end of the book. Even if you’re only able to
adopt one or two of these ideas, your outlook will change enough to elevate your
business little by little until you can revisit the book again.”
—Debra Hernandez, Director of Professional Development, Texas
Association of REALTORS®
“S.M.I.L.E. combines a creative storyline that draws you in, with the success
stories of real people. This is a must-read for any sales professional looking to
take their business to the next level.”
—David Osborn, New York Times best-selling author of Wealth Can’t Wait
and Miracle Morning Millionaires
“Steve Rigby has proven himself to be a great communicator of ideas in real
estate and all selling. His strategies outlined in S.M.I.L.E. are invaluable for
anyone who makes a living in sales. Steve has always been about helping people
fulfill their potential. This book shows readers how to do that in a new and
delightful way.”
—Don Klein, founder and CEO of Chesmar Homes
“S.M.I.L.E. gives clear insight into the secrets of listening. When your guests
sense you actually care more about their needs than a commission or sale, then
and only then can you build a future in sales. Steve takes you on a terrifically fun
journey that teaches you how to build relationships and drive business to your
door.”
—Bob Easter, author of The 14 Home Selling Secrets, Home Buying Power,
and The Numbers Game
“The key to success in business and in life is the development of caring
relationships. Steve Rigby’s gem of a book, S.M.I.L.E., offers a blueprint for
practicing and growing our emotional intelligence in order that we might be
fulfilled in our work world as well as our personal life. You can’t go wrong if
you find out how to S.M.I.L.E.”
—Lynette Sheppard, author of The Everyday Enneagram, A Personality Map
for Enhancing Your Work, Love, and Life…Everyday
“For those who want to thrive in business and in life, there is no better place to
start than here. S.M.I.L.E. teaches pivotal sales concepts in a unique way that
will help readers soar to success. This inspiring, witty, and colorful book is a
powerful story on mastering your professional and personal relationships.”
—Keith Zars, founder of Keith Zars Pools
“Steve Rigby’s S.M.I.L.E. is a masterpiece! He provides the simple, specific
formula for putting your customer first and being successful in sales. I highly
recommend S.M.I.L.E.”
—Larry Kendall, author of Ninja Selling
“Steve Rigby has made a tremendous impact on our sales team through his
‘simple’ approach of putting people first. Over the past two years, our company
has experienced exponential growth in sales, revenue, and more importantly,
relationships. In S.M.I.L.E., Steve captivates his readers by reinforcing the power
of a “smile.” This book is a must-read, and we are excited to implement the
fundamentals of S.M.I.L.E. into our everyday lives.”
—Steve Louis, Division President, Bella Vista Homes
“S.M.I.L.E. is a simple and easy read in its telling but a rich and meaningful one
in the way it teaches both seasoned and unseasoned salespeople. I found its
concepts relevant and applicable to the work I do with clients and professionals,
and I had many “ah ha” moments as I thought about Steve’s approach to sales.
Steve’s care and concern for others and desire to help people obtain the best in
their career and life are genuine. I highly recommend this book and the
principles Steve presents to any business person.”
—Linda Carter, founder of Life’s Next Step
“Steve has taken complicated, business-oriented concepts and woven them into a
story that simplifies and focuses in on what is truly important and effective in
sales. S.M.I.L.E. shows us how to treat customers, clients, and people, so we can
make it in today’s fast-paced world. The key to success in business and in life
starts with the principles Steve offers his readers, but this is something that’s
overlooked at even the best business schools in the country. Apply the concepts
in S.M.I.L.E. You won’t be disappointed in the results and your work and
relationships will be better for it.”
—Anthony Siela, Managing Member, PSW
“S.M.I.L.E. is a must read for those who want to succeed in retail sales in today’s
crazy world of disruption.”
—Charlie Roberts, COO Roberts Brothers Consulting Group

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covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal,
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Published by Greenleaf Book Group Press Austin, Texas
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Copyright ©2019 Steve Rigby
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Print ISBN: 978-1-62634-564-5
eBook ISBN: 978-1-62634-565-2

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