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Download SLWebb Dissertation by ['Abhay Parashar'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About SLWebb Dissertation
This document is an international study on the effects of brand design on consumer purchasing in the UK and US markets. It includes an abstract, introduction providing background and rationale, and literature reviews on branding and marketing theory as they relate to purchasing habits, consumer behavior, and design elements like color, logos and packaging. The document then outlines the research methodology used, including interviews and questionnaires. Empirical findings and analysis from these sources are presented. The document concludes with a summary, discussion of limitations, key points of interest, and suggestions for future research.
Detailed Information
| Author: | ['Abhay Parashar'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 167 |
| Language: | English |
| Format: | |
| Price: | FREE |
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