Table Of ContentShort Introduction to Strategic Management
TheShortIntroductiontoStrategicManagementprovidesanauthoritative
yetaccessibleaccountofstrategicmanagementanditscontemporary
challenges.Itexplainstherootsandkeyrationalesofthestrategyfield,
discussingcommonmodels,tools,andpractices,toprovideacomplete
overviewofconventionalanalyticaltechniquesinstrategicmanagement.
Andersenextendsthediscussiontoconsiderdynamicstrategymakingand
howitcanenableorganizationstorespondeffectivelytoturbulentand
unpredictableglobalbusinessenvironments.Thereisaspecificfocus
onmultinationalcorporatestrategyissuesrelevanttoorganizations
operatingacrossmultipleinternationalmarkets.Writteninaclearand
directstyle,itwillappealtostudentsandpracticingmanagersand
executivesalike.
TORBENJUULANDERSENisProfessorofStrategyandInternational
ManagementattheCopenhagenBusinessSchoolwhereheteachesan
MBAcourseinStrategicManagement,andheisAssociateDeanofthe
MBAProgram.HehasheldpositionsasVicePresidentatCitibank/
CiticorpInvestmentBank,London,SeniorVicePresidentatUnibankA/S,
Copenhagen,ManagingDirectorofSDSSecuritiesA/S,Copenhagen,and
SeniorConsultantatPHBHaglerBailly,Arlington.Heistheauthorof
numerousarticlesandbooksincludingStrategicRiskManagement
Practice(CambridgeUniversityPress,2010),PerspectivesonStrategic
RiskManagement(2006),andGlobalDerivatives:AStrategicRisk
ManagementPerspective(2005).
CambridgeShort Introductions
Serieseditors: CaryL.CooperCBE, LancasterUniversity
ThomasG.Cummings, UniversityofSouthernCalifornia
Thepurposeofthisinnovativeseriesistoprovideshort,authoritative,reasonably
pricedbooksforstudentstakingafirstcourseinManagement,particularlyatMBA
andMasterslevel.Thebooksincludeconcisecoverageofthekeyconceptstaughtin
thecoresubjects,aswellassuggestionsforfurtherstudy.Writtenbyateamof
expertsfromtheworld’sleadingbusinessschools,thesebooksarehighly
recommendedforanyonepreparingtostudyforanadvancedmanagement
qualification.
Forsupplementarymaterials,visittheserieswebsite:www.cambridge.org/csi
Abouttheserieseditors:
CaryL.CooperisDistinguishedProfessorofOrganizationalPsychologyand
Health,andProViceChancelloratLancasterUniversity.Heistheauthor/editorof
over120booksandisafrequentcontributortonationalnewspapers,TV,andradio.
ProfessorCooperispastPresidentoftheBritishAcademyofManagement,isa
CompanionoftheCharteredManagementInstitute,andoneofthefirstUK-based
Fellowsofthe(American)AcademyofManagement.In2001,ProfessorCooperwas
awardedaCBEintheQueen’sBirthdayHonoursListforhiscontributionto
occupationalsafetyandhealth.
ThomasG.Cummingsisaleadinginternationalscholarandconsultantonstrategic
changeanddesigninghigh-performanceorganizations.HeisProfessorandChair
oftheDepartmentofManagementandOrganizationattheMarshallSchool
ofBusiness,UniversityofSouthernCalifornia.Hehasauthoredover70articles
and22books.ProfessorCummingswasthe61stPresidentoftheAcademyof
Management,thelargestprofessionalassociationofmanagementscholarsin
theworldwithatotalmembershipofover19,000.
Alsointhisseries:
ShortIntroductiontoAccountingbyRichardBarker
ShortIntroductiontoStrategicHumanResourceManagementbyWayneF.Cascio
andJohnW.Boudreau
Forthcomingbooks:
ShortIntroductiontoEntrepreneurship
ShortIntroductiontoOperationsManagement
ShortIntroductiontoLeadership
Short Introduction to
Strategic Management
Torben Juul Andersen
UniversityPrintingHouse,CambridgeCB28BS,UnitedKingdom
CambridgeUniversityPressispartoftheUniversityofCambridge.
ItfurtherstheUniversity’smissionbydisseminatingknowledgeinthepursuitof
education,learningandresearchatthehighestinternationallevelsofexcellence.
www.cambridge.org
Informationonthistitle:www.cambridge.org/9781107671355
©TorbenJuulAndersen2013
Thispublicationisincopyright.Subjecttostatutoryexception
andtotheprovisionsofrelevantcollectivelicensingagreements,
noreproductionofanypartmaytakeplacewithoutthewritten
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Firstpublished2013
PrintedandboundintheUnitedKingdombyBellandBainLtd
AcatalogrecordforthispublicationisavailablefromtheBritishLibrary
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Andersen,TorbenJuul.
Shortintroductiontostrategicmanagement/TorbenJuulAndersen.
pages cm.–(Cambridgeshortintroductionstomanagement)
Includesbibliographicalreferencesandindex.
ISBN978-1-107-03136-4(Hardback)–ISBN978-1-107-67135-5(Paperback)
1. Strategicplanning. 2. Management. I. Title.
HD30.28.A5162013
658.40012–dc23 2012042149
ISBN978-1-107-03136-4Hardback
ISBN978-1-107-67135-5Paperback
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fantastiske børn,Christine ogChristian.”
Contents
List of figures ix
Preface xiii
1 Thestrategyconcept 1
2 Strategy formulation 29
3 Strategy execution 91
4 Integrative strategy 145
5 Multinational corporate strategy 193
6 Strategic leadership 245
References 274
Index 292
vii
Description:The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of co
