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Download Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Markus Stahlberg, Ville Maila in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal to product and brand managers, packaging experts, display designers, merchandising specialists, retail and manufacturing marketing and sales executives, as well as students of marketing, merchandising and selling.
Detailed Information
| Author: | Markus Stahlberg, Ville Maila |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9780749457020 |
| Pages: | 257 |
| Language: | English |
| File Size: | 3.228 |
| Format: | |
| Price: | FREE |
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