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About Shell Digital Marketing Strategies
This document provides an abstract for a thesis titled "Digital Marketing Strategies in the Energy Sector. Case Companies: Royal Dutch Shell Plc and Neste Oyj." written by Tatiana Aleksandrenok in 2021. The thesis examines how energy companies are adopting digital marketing strategies. It analyzes the digital marketing presence and strategies of two case companies: Royal Dutch Shell and Neste. The research identified several common trends in their digital activities, such as using sustainable marketing, content marketing, influencer marketing and video marketing.
Detailed Information
| Author: | ['Fiorella Avalos'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 69 |
| Language: | English |
| Format: | |
| Price: | FREE |
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