Download Services Marketing: Managing the Service Value Chain PDF Free - Full Version
Download Services Marketing: Managing the Service Value Chain by Manfred Bruhn, Dominck Georgi in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Services Marketing: Managing the Service Value Chain
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
Detailed Information
| Author: | Manfred Bruhn, Dominck Georgi |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780273681571 |
| Pages: | 505 |
| Language: | English |
| File Size: | 3.879 |
| Format: | |
| Price: | FREE |
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