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About Services Management [Including Skill Development]
PART – A 1. Introduction to Services Sector 2. Marketing Mix in Service Industry 3. Knowledge of the Customer 4. Planning and Managing Service Delivery 5. Tourism Management 6. Management of Hotel Industry 7. Health Care Services PART – B Skill Development Exercises
Detailed Information
| Author: | K. Ramachandra |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9781282811973 |
| Pages: | 267 |
| Language: | English |
| File Size: | 36 |
| Format: | |
| Price: | FREE |
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