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Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems PDF

358 Pages·2016·20.29 MB·English
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by Christian Zagel (auth.)| 2016| 358 pages| 20.29| English

About Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but a

Detailed Information

Author:Christian Zagel (auth.)
Publication Year:2016
Pages:358
Language:English
File Size:20.29
Format:PDF
Price:FREE
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