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About Service Design, Customer Experience and Branding: - An Integrative Approach
This document discusses service design, customer experience, and branding from an integrative perspective. It reviews how services have increasingly focused on customer experiences and led to the emergence of concepts like service design, customer experience management, and experience marketing. The author examines perspectives from both organizations and customers on service experiences and how to balance brand and customer perspectives through service design to improve experiences. The goal is to understand how service design, experiences, and branding connect and how a better connection could enhance the customer experience.
Detailed Information
| Author: | ['gagansrikanka'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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