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About Sephora Market Analysis Case Study PDF
This document is the abstract for a master's thesis that examines the relationship between mobile marketing and customer loyalty and satisfaction, using Sephora as a case study. The thesis aims to highlight the correlation between mobile marketing and customer loyalty, and develop an understanding of mobile customer relationship management (mCRM). The methodology includes a literature review, survey, and interviews. Results indicate a clear correlation between using mobile marketing and increased customer satisfaction and loyalty. Future research could broaden the sample size and examine the relationship between mobile marketing costs and returns.
Detailed Information
| Author: | ['himani rathore'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 80 |
| Language: | English |
| Format: | |
| Price: | FREE |
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