Seo Sai Class Room Notes support::

61 Pages·2013·1.91 MB·English

by  Corporate Edition

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SEO
SEO means Search Engine Optimization meaning
optimizing (changing) website so as to rank top in search engines.

In seo there are 2 types of works:
1. ON Page Optimization(one time process) : In this, the
changes are made within the website to rank top in search
engines like Google 20%
2. OFF Page Optimization (regular): In this, the changes are
made outside the website to rank top in search engines. 80%

The primary and the most important task is to know what
kind of site we are developing, what is the content in it and what
are the search keywords we are targeting for the top ranking in
search engines like Google.

Step 1 : Choose your interested topic on which your are going to
open a website and do seo to that website.
How To create a free website blog?
Blogger.com (Google)
Weebly.com
Wordpress.com
Wix.com
Webs.com

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Step 2 : Choose the set of keywords, for which you want to rank
top in search engines.
Ways 2 choose keywords:
1. Google
2. Keyword tool
3. Other sites
4. Trends
Expect
Keyword: the search term of a visitor is called keyword
Keyword may be single letter single word may be a paragraph

Now, it is very important part of seo to choose the right
keywords for your website, keywords that you are targeting must
be related to the content of your website and for which top rank
in search engines is easy to achieve and at the same time the
keywords should have maximum searches so maximum traffic.

After one has decided with the type and the content of your
website, decide with the keywords that are related to the content
of your website.

Now, a tool which would identify and tell us the set of
keywords for which ranking in google or for that matter in any
search engine, is easy to achieve and has good amount of traffic.

yes, the tool for this is 'Google keyword tool'

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Google Keyword Tool: This tool is used for keyword
researching, with this tool one can easily know the competition
and traffic a particular search term gets.
Based on these results we can roughly estimate the time frame in
which we can get the top rank, how easily we can get the top
rank and how many visitors we can expect to our webpage once
we get the top rank for that particular search term.

Go to :
https://adwords.google.com/select/KeywordToolExternal and
out here please enter your list of keywords or topics.

Enter your keywords in the keywords column and click search
then, tick the 'exact option' on the left side.

Herein, you can see thousands of keywords that are related to
the content of your website, choose the set of keywords where the
traffic is maximum and at the same time the competition is less,
it is ideal to choose the keywords where the comptition is below
20%.

Write the list of such keywords and then choose the keyword in
the list that has maximum traffic, as your domain name, at times
such domain names might not be available so, at least see that
your domain name starts with those words.

To check the availability of domain names visit any domain
registration website : e.g. www.GoDaddy.com.

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ON PAGE Optimization :
On page optimization involves changing the html code of the
website's every page which wants to rank top in search engines.

It basically involves changing of Meta tags, Title tags,
Header tags, font decoration, image alternative text, etc...

Now, Firstly, choose set of keywords that are related to the
content of your website.

Before we discuss about both the types of optimization,
domain name and domain page urls make an important part in
seo.

Things to know before you choose your website name:

1.See that your website or website page names are the
starting words of the 'keywords' you are targeting, a keyword is
the search term in any search engine. Eg. 'Tollywood'

The order of importance of html tags for SEO is arranged in
the ascending order as follows :

page Title
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<Title> : These should contain anywhere between 65-100
letters, these are the words that should start with (or have) your
keywords, the title of a webpage is displayed in the title of the
website, in Google organic search, the title of the website is
displayed in the first line of the each result in blue colour, the
title has to be interesting so that the reader is attracted to open
the website. There should be only one title tag per webpage.

The Google reads the first 65 characters of your web title.

Your title must start with the keywords that you are
targeting to perform well in search engines.

The title has to be attractive so that users are attracted to click
the website.

Syntax of title tag
------------------------
<title>....</title>

The ... must have the keywords that you are targeting in the first
65 characters.
title tag is present anywhere between the <head> and </head>
tags of your webpage.
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Changing the title tag in blogger
------------------------------------------
Under any blogger site click on Design --> Edit HTML -->
just after the <head> tag give the title of your homepage.

Changing the title tag in wordpress
----------------------------------------------
In the admin logged in area in word press click on editor
under the appearance menu, then click on the header.php file,
here you would find the <head> tags, between them just put your
own title tag.

Note : Both in blogger and word press, this tag is already present,
just change the content of title tag, according to your
requirement.

Step 4: Description ------------------------------------------
<Meta Description : The meta description should consist
of not more than 100 words, any where between 80-100 words
make a good meta description, note that the first 25 words (160
to 500 characters) of the meta description should have all your
keywords. This part is displayed next to title of each search result
in the google organic search.

Syntax:
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-----------
<meta name="description" content=" ....">
In the .... put your webpage description, see that the first 25
words you enter must have the keywords that you are targeting.

Meta description tag is present anywhere between the
<head> and </head> tags of your webpage.
Note - Meta description is not always displayed but it is generally
displayed, most of the time google picks first 25 words of the
result webpage text content as meta description. The Meta
description must be unique to each page of the website. There
should be only one Meta description tag per webpage.

The keywords that you are targeting should be present in the first
25 words of the meta description tag.

The meta description tag is a traditional concept and now a days,
it is ignored by the google.

Step 5: Keywords

<meta Keywords> Tag : This tag should contain all the keywords
that you are targeting separated by comma. There should be only
one meta keywords tag per webpage.
Ex: tollywood, tollywood movies, tollywood songs etc..

It should consist of anywhere around 5 - 10 keywords.
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This concept is again a traditional one, google these days does
not read this tag at all and will never in future.

Syntax of Meta Keywords Tag:
<meta name="keywords" content="...">

The ... must have the keywords separated by comma. This tag is
again entered between the head tags of any webpage.

Changes (html) in word press:

In the admin logged in area, go to the editor under the
appearence menu on the left side, you'll find different html editor
for various parts of the webpage, edit the desired tags and save
the template.

Step 6: Header
Header tags (<h1>,<h2>,<h3>) : The header tags of the
website pages should always consist of the keywords that you are
targeting. There should be only one h1 tag per page for better
ranking in google however you can have more than one <h2> and
<h3> tags

sytax: <h1> ... </h1> and so on for all the header tags from h2 to
h6 tags.

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Step 7 : Image Alternative Text

<Image Alternative text> tag : The image alternative text tag
should always contain the keywords that you are targeting. Do
not have the same image alternative tag for more than 1 image,
use different text but see that it has the keywords that you are
targeting.

For eg. If my keyword is 'mobiles' then i can have images with alt
text as, mobiles nokia, mobiles lg, mobiles samsung s2 glaxy
etc...

Note : In blogger the image alt text tag is represented by image
anchor text tag..

Syntax 1 (For bloggers): image anchor="...."
Syntax 2 (For others): img alt="...."

Step 8 : Font Decoration

Bold, Italic and underline tag : If your webpage has font in
Bold, italics or underline in any part of the text, see that they
contain the keywords that your are targeting.
http://htmleditor.in/index.html
Step 9 : Keyword Density

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See that the keyword density in the web page is anywhere
between 2% - 4% for better ranking in google and the starting 20
words of your webpage must have these keywords.

Step 10 : Avoid using flash in the webpages as
google cannot read flash in your website.
Page loading time
Step 11 :
Avoid using pop-up ads and sticky ads in your website.

Step 12 :
Every webpage must have a link to its related pages of the
same site . Ideally there should be five such links at the bottom
of the webpage content with the head ink as 'Also read'. If
possible see that the anchor text of the internal links to the site
has the keywords that you are targeting.
my.outbrain.com
www.simplereach.com www.linkwithin.com www.get.2leep.com

Broken Link : If at all any page in a website does not have
navigation (link) to any other page of your website, this condition
is called as broken link and it is a big 'drawback of SEO'. A site
can never ever rank top with a broken link so, it is must avoid.
To avoid broken link and interconnect related inner pages
within your site, go , get the code and paste it just before the
closing body tag ( < /body>) of your website's edit html page (For
any general site )

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