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About Sem 2 PDF
This document provides an overview of the Marketing Management and Financial Management course curriculums. The Marketing Management curriculum covers topics such as the evolution of marketing concepts, understanding customer needs and demands, conducting market research, analyzing the consumer buying process, and developing marketing strategies. The Financial Management curriculum focuses on financial planning, analysis and decision making. It includes topics such as financial statement analysis, working capital management, investment decision making, capital budgeting, sources of financing, and capital structure and dividend policies. The goal is to help students develop skills in areas like marketing research, consumer behavior analysis, financial forecasting, project evaluation, and capital structure optimization.
Detailed Information
| Author: | ['Anonymous NPNoNIx'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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