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Download Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com by Beckwith, Harry [Beckwith, Harry] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com
Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, it discusses a variety of topics in short sections, averaging 1-2 pages in length. These topics include: "How to Narrow the Gap between Your Position and Your Positioning Statement," "The Essence of Publicity" and "How to Save Half a Million."
Detailed Information
| Author: | Beckwith, Harry [Beckwith, Harry] |
|---|---|
| Publication Year: | 1999 |
| ISBN: | 446930032 |
| Language: | other |
| File Size: | 0.774 |
| Format: | |
| Price: | FREE |
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