Selling dangerously

200 Pages·1956·18.108 MB·English

by  Elmer Wheeler

ousW '
da«»9
<& K
en®1 *%**»*'
sp
o*°
.,.
..an* '
SELLING DANGEROUSLY
by ELMER WHEELER
Have you enough nerve and sales spunk to sell
dangerously?
Many salesmen can't sell dangerously. They
lack the nerve, sales guts, or spunk needed to
handle this advanced brand of sizzlemanship.
They can sell nicely to the ordinary, normal,
everyday type of prospect who patiently listens
to the salesman's presentation of fact, sizzle,
benefits, and proof.
But when the apparently unsellable "tough
prospect" comes along, and when regular cus-
tomers turn into "toughies," these normal sellers
crumble, fall to pieces, get upset, and lose the sale.
This book shows you what to do when you meet
these toughies — how to size them up — how to
grade and analyze them — how finally to twist
them into a sale which others have failed to get.
Thus it shows you how to gain business that
would otherwise be passed up, money in the bank
—
that would otherwise be lost plus the greatest
of personal admiration from these tough prospects
you turn into customers.
PRENTICE-HALL, INC.
ENGLEWOOD CLIFFS, N. J.
Printed in U.S.A. 9-56

SellitUf ^batUfeloa-iUf
Digitized by the Internet Archive
2013
in
http://archive.org/details/sellingdangerousOOelme
by
ELMER WHEELER
Englewood Cliffs, N.J.
PRENTICE-HALL, INC.
1956
©
Copyright, 1956, by
ELMER WHEELER
all rights reserved. no part of this book may
be reproduced in any form, by mimeograph
or any other means, without permission in
writing from the publisher and author.
Library of Congress
Catalog Card Number: 56-11849
PRINTED IN THE UNJTKD »TATE8 OF AMERICA
WORLD-WIDE AUTHOR
ELMER WHEELER'S books have been translated
into 6 languages and published in 20 foreign edi-
tions. In the United States, some 70 printings
testify to the popularity of this world-wide author
and expert on selling techniques.
How to Make Your Daydreams Come True (3 printings)
How to Make Your Sales Sizzle in 17 Days (2 printings)
How to Sell Yourself to Others (17 printings)
Tested Sentences That Sell (19 printings)
Sizzlemanship: New Tested Sentences (10 printings)
Tested Public Speaking (13 printings)
Tested Retadl Selling (6 printings)