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About Selecting A Media Agency
The document provides guidance on selecting a media agency. It discusses conducting an internal review before launching a media pitch. Agencies are then shortlisted and provided a brief with selection criteria. The brief should introduce the advertiser and describe the context and criteria. The pitch process involves setting transparent rules, clear objectives, and preliminary discussions on collaboration. Agencies are given four weeks to prepare proposals, and confidentiality of information is important. The goal is finding an agency that best understands the advertiser's needs.
Detailed Information
| Author: | ['Rishikesh Mishra'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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