Table Of ContentSpringer Proceedings in Business and Economics
Kesra Nermend
Małgorzata Łatuszyńska Editors
Selected Issues
in Experimental
Economics
Proceedings of the 2015 Computational
Methods in Experimental Economics
(CMEE) Conference
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
Kesra Nermend (cid:129) Małgorzata Łatuszyn´ska
Editors
Selected Issues in
Experimental Economics
Proceedings of the 2015 Computational
Methods in Experimental Economics (CMEE)
Conference
Editors
KesraNermend MałgorzataŁatuszyn´ska
FacultyofEconomicsandManagement FacultyofEconomicsandManagement
InstituteofITinManagement InstituteofITinManagement
UniversityofSzczecin UniversityofSzczecin
Szczecin,Poland Szczecin,Poland
ISSN2198-7246 ISSN2198-7254 (electronic)
ISBN978-3-319-28417-0 ISBN978-3-319-28419-4 (eBook)
DOI10.1007/978-3-319-28419-4
LibraryofCongressControlNumber:2016932401
©SpringerInternationalPublishingSwitzerland2016
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Preface
Thefieldofexperimentaleconomicsisrapidlyevolving.Recentresearchincludes
experiments conducted both in the laboratory and in the field, and the results are
usedfortestingandbetterunderstandingofeconomictheories.Thisbookfocuses
on providing a deep insight into main topics of experimental economics and on
presentingtherecenttrendsinthisareaofexpertise.
The book includes the papers of researchers who are interested in this subject
andrepresentacertainlevelofexperienceregardingthefield.Itsmainobjectiveis
to exemplify the links between various domains of knowledge which are part of
experimentaleconomics.
Thebookisdividedintothreeparts:
1. Theoreticalaspectsofexperimentaleconomics
2. Methodsandtoolsofexperimentaleconomics
3. Practicalissues:casestudies
Each of these parts begins with an introduction outlining its subject and
summarising each of its chapters. The purpose of the introduction is to help the
readernavigatethroughthechapterscontainedinthegivenpart.Theauthorsofthe
introductionsaretheirthematiceditors.
As its title suggests, the first part of the book presents theoretical foundations
of experimental economics. It outlines the historical background of experimental
economics,thetypesofeconomicexperiments,theproceduresinexperimentalstudies
in economics as well as several other issues referring to the experimental
economics. The thematic editor of this part is Danuta Miłaszewicz (professor
of the University of Szczecin, Poland).
Ineverystageofaneconomicexperiment,fromitsdesigntothedataanalysis,
the researcher has tochoose among avast range ofmethods and tools.Therefore,
the second part of the book contains a broad outline of instruments that support
experimenters in various phases of their studies. The outline presents both the
methods commonly used by experimenters (such as statistical ones) and those
typically less associated with experimental economics (e.g. artificial intelligence,
v
vi Preface
computer simulation, computer graphics, cognitive neuroscience techniques or
multicriteria decision support methods) pointing to their potential application in
economicexperimenting.Showingthevarietyofthesemethodsandtheirpossible
applications in the book is meant to widen the scientific toolkit of experimental
economics researchers. The thematic editor of this part is Mariusz Borawski
(associate professor, West Pomeranian University of Technology, Szczecin,
Poland).
The last part of the volume, titled ‘Practical issues: case studies’, presents the
examplesofbroadlyunderstoodexperimentsineconomics.Theyrefertodifferent
areasandutilisevariousmethodswhichweredescribedinmethodologicalchapters
of the book. The third part of this book presents only selected experiments and
approaches to experimental economics. It outlines, however, the wide range of
topicsandmethodsthatcanbeusedwithinthisfieldofstudy.Recentadvancements
in technology allow for designing increasingly advanced and interesting experi-
ments. Therefore it can be assumed that experimental economics will develop
dynamicallyinthefuture.AthematiceditorofthispartisAnnaBorawska(assistant
professor,UniversityofSzczecin,Poland).
The issues addressed in the monograph do not exhaust the subject of experi-
mental economy. Yet, in the opinion of the editors, it shows well the diversity of
areas,problems,methods,techniquesanddomainsconcerningthissubject.
Szczecin,Poland KesraNermend
MałgorzataŁatuszyn´ska
Contents
PartI TheoreticalAspectsofExperimentalEconomics
1 PrefacetotheTheoryofExperimentalEconomics. . . . . . . . . . . . 5
DanutaMiłaszewicz
2 OriginsofExperimentalEconomics. . . . . . . . . . . . . . . . . . . . . . . 15
DanutaMiłaszewicz
3 SortsandTypesofExperiment. . . . . . . . . . . . . . . . . . . . . . . . . . . 27
BarbaraKryk
4 ConceptandInferenceBasedonExperimentsinEconomics. . . . 37
JerzyBoehlkeandMagdalenaOsin´ska
5 ExamplesofExperimentsinMacroeconomics. . . . . . . . . . . . . . . 57
JerzyBoehlkeandMagdalenaOsin´ska
PartII MethodsandToolsofExperimentalEconomics
6 BasicsofStatisticalResearch. . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
MałgorzataTarczyn´ska-Łuniewska
7 SelectedStatisticalMethodsinExperimentalStudies. . . . . . . . . . 91
WaldemarTarczyn´ski
8 ImplicitAssociationTest(IAT):UsingComputer-Based
MethodstoMeasureConsumerImplicitAttitudes. . . . . . . . . . . . 107
DominikaMaison
9 NeuroscienceTechniquesinEconomicExperiments. . . . . . . . . . . 125
AnnaBorawska
vii
viii Contents
10 ReadingFacialExpressiontoUnderstandHumanEmotions:
Micro-ExpressionsTrainingVideos(METV):
TheNewToolforExperimentalEconomics. . . . . . . . . . . . . . . . . . 135
KasiaWezowskiandDominikaMaison
11 ExperimentalResearchinEconomics
andComputerSimulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
MałgorzataŁatuszyn´ska
12 GamesUsingVirtualRealityasaTool
inEconomicsExperiments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
MariuszBorawski
13 Multi-criteriaPreferenceVectorMethodasSupport
ToolforDecision-MakinginVirtualWorlds. . . . . . . . . . . . . . . . . 181
KesraNermend
14 SelectedIssuesofRankReversalProbleminANPMethod. . . . . . 203
PawełZiembaandJarosławWa˛tr(cid:1)obski
15 ResearchonthePropertiesoftheAHPintheEnvironment
ofInaccurateExpertEvaluations. . . . . . . . . . . . . . . . . . . . . . . . . . 227
PawełZiemba,JarosławWa˛tr(cid:1)obski,JarosławJankowski,
andMateuszPiwowarski
16 NeuralNetworksinEconomicProblems. . . . . . . . . . . . . . . . . . . . . 245
WojciechSałabunandMarcinPietrzykowski
PartIII PracticalIssues–CaseStudies
17 IsThereEnoughPsychologyinBehaviouralEconomics?
PersonalityTypesandHumanPropensities. . . . . . . . . . . . . . . . . . 271
MariuszDoszyn´ andSebastianMajewski
18 IWillSellMyPrivateData:TheResultsofanExperimental
StudyontheValuationofPrivacy. . . . . . . . . . . . . . . . . . . . . . . . . 285
AndrzejPoszewiecki
19 TheBehaviourofInexperiencedBuyersinBuy-It-Now
OnlineAuctions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299
JacekCypryjan´ski,AleksandraGrzesiuk,andEdytaRudawska
20 EyeTrackingBasedExperimentalEvaluationoftheParameters
ofOnlineContentAffectingtheWebUserBehaviour. . . . . . . . . . 311
JarosławJankowski,JarosławWa˛tr(cid:1)obski,KatarzynaWitkowska,
andPawełZiemba
Contents ix
21 TheStudyofAdvertisingContentwithApplicationofEEG. . . . . . 333
AgataWawrzyniakandBarbaraWa˛sikowska
22 NeuroelectricalIndexesfortheStudyoftheEfficacy
ofTVAdvertisingStimuli. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355
PatriziaCherubino,AriannaTrettel,GiuliaCartocci,
DarioRossi,EnricaModica,AntonGiulioMaglione,
MarcoMancini,GianlucadiFlumeri,andFabioBabiloni
23 EEGFrontalAsymmetryRelatedtoPleasantness
ofOlfactoryStimuliinYoungSubjects. . . . . . . . . . . . . . . . . . . . . . 373
GianlucaDiFlumeri,MariaTrinidadHerrero,AriannaTrettel,
PatriziaCherubino,AntonGiulioMaglione,AlfredoColosimo,
ElisabettaMoneta,MarinaPeparaio,andFabioBabiloni
Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383
