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Segment Is The Infrastructure For Your Customer Data PDF

2 Pages·2019·English
by  ['KG']
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by ['KG']| 2019| 2 pages| English

About Segment Is The Infrastructure For Your Customer Data

Segment provides a single platform that allows companies to collect customer data from every touchpoint and integrate it with over 200 tools. It acts as the integration layer between a company's digital properties and customer data tools, collecting data from sites and apps in a unified way and then routing it to various analytics, data warehousing, and marketing automation tools. Key benefits include focusing engineering resources on core products, quickly adopting new technologies, shipping faster products, and having consistent customer data across all tools.

Detailed Information

Author:['KG']
Publication Year:2019
Pages:2
Language:English
Format:PDF
Price:FREE
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