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Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials) PDF

234 Pages·2005·2.268 MB·English
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Download Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials) PDF Free - Full Version

by James Colborn| 2005| 234 pages| 2.268| English

About Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials)

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization* Acts as a toolkit for adapting tactical techniques into search strategies* Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function

Detailed Information

Author:James Colborn
Publication Year:2005
ISBN:9780080457888
Pages:234
Language:English
File Size:2.268
Format:PDF
Price:FREE
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