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About Search Engine Marketing (SEM)
Search Engine Marketing (SEM) allows companies to take advantage of paid links on search engines by creating sponsored links on sites like Google and Yahoo. Buying keyword placements provides a limited text space to attract users to a website link. While SEM has costs, it can provide good returns. Search Engine Optimization (SEO) is a natural, non-commercial optimization technique that is different from SEM. The roots of digital marketing are similar to direct mail marketing through print ads, but digital campaigns now allow for more detailed analysis of effectiveness.
Detailed Information
| Author: | ['Ursula Silva'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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