Table Of ContentScience Communication in the World
Bernard Schiele (cid:129) Michel Claessens (cid:129) Shunke Shi
Editors
Science Communication
in the World
Practices, Theories and Trends
Editors
Bernard Schiele Michel Claessens
Department of Communication ITER, Route de Vinon sur Verdon
University of Quebec at Montreal (UQAM) F-13115 St Paul-lez-Durance
P.O. Box 8888 France
Station Centre-Ville
Montreal, QC H3C 3P8
Canada
Shunke Shi
China Research Institute
for Science Popularization (CRISP)
86 Xueyuan Nanlu, Haidian District
Beijing 100081
China
ISBN 978-94-007-4278-9 ISBN 978-94-007-4279-6 (eBook)
DOI 10.1007/978-94-007-4279-6
Springer Dordrecht Heidelberg New York London
Library of Congress Control Number: 2012936493
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Contents
Part I National Overviews
1 The ‘Communicative Turn’ in Contemporary
Techno-science: Latin American Approaches
and Global Tendencies ............................................................................ 3
Carmelo Polino and Yurij Castelfranchi
2 The Evolution of Science Communication
Research in Australia .............................................................................. 19
Jenni Metcalfe and Toss Gascoigne
3 The Development of Science
Communication Studies in Canada ....................................................... 33
Bernard Schiele and Anik Landry
4 Science Popularization Studies in China .............................................. 65
Fujun Ren, Lin Yin, and Honglin Li
5 Policy Perspective on Science Popularization in China ....................... 81
Shunke Shi and Huiliang Zhang
6 Deliberation, Dialogue or Dissemination: Changing Objectives
in the Communication of Science and Technology in Denmark ......... 95
Maja Horst
7 Social Sciences and the Communication of Science
and Technology in France: Implications,
Experimentation and Critique ............................................................... 109
Michèle Gellereau, Yves Jeanneret, and Joëlle Le Marec
8 The Recent Public Understanding of Science
Movement in Germany ........................................................................... 125
Markus Lehmkuhl
v
vi Contents
9 Public Understanding of Science:
Glimpses of the Past and Roads Ahead ................................................. 139
Gauhar Raza, Surjit Singh, and P.V.S. Kumar
10 Whose Science? What Knowledge? Science,
Rationality and Literacy in Africa ........................................................ 151
Hester du Plessis
11 An Experience of Science Communication in Korea:
The Space-Sharing Project with Mass Media ...................................... 169
Sook-Kyoung Cho
12 From Science Popularization to Public Engagement:
The History of Science Communication in Korea ................................ 181
Sung Kyum Cho and Ock Tae Kim
13 Spanish PCST and the European Science in Society Strategy ........... 193
Vladimir de Semir
14 Science Museums and Cultural Images of Modernity:
Scientifi c Communication, New Identities and Sociopolitical
Constraints on Science Museums in Spain ........................................... 211
Xavier Roigé
Part II Horizontal Issues
15 Slowly But Surely: How the European
Union Promotes Science Communication ............................................. 227
Michel Claessens
16 Vital and Vulnerable: Science
Communication as a University Subject ............................................... 241
Brian Trench
17 Visible Scientists, Media Coverage and National
Identity: Nobel Laureates in the Italian Daily Press ........................... 259
Massimiano Bucchi
18 Engagement: The Key to the Communicative
Effectiveness of Science and Ideas ......................................................... 269
Hak-Soo Kim
19 From Public to Policy ............................................................................. 281
Jan Riise
20 Science Culture and Its Indicators ........................................................ 295
Martin W. Bauer
Index ................................................................................................................. 313
Author Biography
Martin W. Bauer read Psychology and Economic History (Bern, Switzerland). He
is currently Professor of Social Psychology & Research Methodology at the London
School of Economics, where he directs the M.Sc. Social and Public Communication
and edits the international journal P ublic Understanding of Science . A former
Research Fellow at the Science Museum and a regular visiting professor in Brazil
(UFRGS, Porto Alegre and CAMPINAS, Sao Paulo), he conducts PUS research,
including theory building, comparative attitude surveys, media analysis and quali-
tative enquiries. Recent publications include J ournalism, science & society:
Science communication between news and public relations (Routledge, 2007, with
M. Bucchi); T he culture of science: How the public relates to science across the
globe (New York, Routledge, 2012, with R. Shukla and N. Allum) and A toms, bytes
and genes: Public resistance and socio-technical responses (Routledge, in pre-
paration). Martin’s research papers have appeared in Nature , Science , Nature–
Biotechnology , Public Understanding of Science , Genetics & Society , Social
Science Information , Journal for the Theory of Social Behaviour , Social Studies of
Science , International Journal of Public Opinion Research , Science Communication
and DIOGENE (UNESCO).
Massimiano Bucchi is Professor of Science and Technology in Society at the
University of Trento, Italy.
He has published several books, including S cience and the media (London and
New York, Routledge, 1998), Science in society: An introduction to social studies of
science (London and New York, Routledge, 2004), H andbook of public communi-
cation of science and technology (with B. Trench, London and New York, Routledge,
2008) and Beyond technocracy: Citizens, politics, technoscience (New York,
Springer, 2009), and essays in international journals such as H istory and Philosophy
of the Life Sciences , Nature, New Genetics and Society, Science and Public
Understanding of Science.
He has served as adviser and evaluator for several research and policy bodies,
including the United States National Science Foundation, the Royal Society, the
European Commission and the European Food Safety Auhority, and is a member of
the editorial board of P ublic Understanding of Science .
vii
viii Author Biography
Yurij Castelfranchi is a quantum physicist with a master’s in science communication
and a Ph.D. in sociology. He is Professor of Sociology at the Federal University of
Minas Gerais, Belo Horizonte, Brazil. He is editor of the journal T eoria & Sociedade
and co-editor of Jcom (the Journal of Science Communication). His main areas of
research are the sociology of S&T, public communication of S&T, science journalism
and public perception of S&T.
Sook-Kyoung Cho has been devoted to science culture and public understanding
of science activities in Korea since studying at King’s College of London (M.Sc.
in history and philosophy of science) and Seoul National University (Ph.D. in the
history of science). Since she joined KOFAC as a programme director in 2002, she has
initiated and executed various new programmes, such as the Space-sharing Project,
the ninth International Conference on Public Communication of Science and
Technology, the Science Culture Symposia among Korea, China and Japan at AAAS
annual conferences, and the Gwa-whal: Science Volunteers for College Students.
She also works on the academic side of science culture as the chair of the Science
Culture Committee at the Korean Association for Science Education, as a commit-
tee member of the Korean History of Science Society and as a Scientifi c Committee
member for the PCST Network. She has lectured in many universities and, after
writing or translating more than ten books, she is now preparing a book on the history
and practices of science culture activities in Korea during the past 40 years.
Sung Kyum Cho is a professor in the Department of Communication at Chungnam
National University, South Korea. He has served as the Science/Health/Environment/
Risk Division Chair of the Korean Society for Journalism and Communication
Studies since 2009. He is the president of the Korean Association for Survey
Research and has served as the chair of the editorial board of its offi cial journal,
Survey Research. He was also a member of the editorial board of the Journal of
ELSI Studies from 2003 to 2008. He earned his Ph.D. in 1990 from Seoul National
University. His recent publications include the papers ‘How to obtain better survey
results on life science issues’, ‘A variation on deliberative polling of the social percep-
tion of life science issues’ and ‘The challenges of governing biotechnology in Korea’.
Michel Claessens is currently Head of Communication at ITER Organization in
Cadarache, France.
Michel was born in 1958 in Brussels. He has a Ph.D. in science and was a scientifi c
researcher for 10 years (physical chemistry, medical imaging, biotechnology and
pharmaceuticals). He has also been a freelance scientifi c journalist since 1980.
Michel joined the European Commission in 1994. He has been acting Head of
the Communication Unit in the Research Directorate-General. He was also the
editor-in-chief of the research*eu magazine of the European Commission. In April
2011, Michel was recruited at ITER Organization.
Michel also teaches science communication at the Free University of Brussels
and is a member of the scientifi c committee of the international Publication
Communication of Science and Technology Network. As a scientifi c journalist and
writer, Michel Claessens has published 250 articles and 9 books covering science
communication and several aspects of science and technology.
Author Biography ix
Fujun Ren is the General Director of the China Research Institute for Science
Popularization (CRISP), Editor-in-Chief of the Chinese academic J ournal of Science
Popularization , Deputy Director of the Science and Technology Communication
Research Center of the China Association for Science & Technology and Tsinghua
University. He is also a professor of Beijing Normal University, the Chinese Science
& Technology University and Harbin University of Science and Technology.
Mr. Ren gained his engineering doctoral degree in the graduate school of Harbin
Institute of Technology before taking up his postdoctoral positions in Tsinghua
University and Harbin Engineering University.
He has published more than 10 academic monographs and tertiary textbooks
and more than 100 academic papers. He has also conducted 30 scientifi c research
programmes at national and provincial levels.
Toss Gascoigne is the inaugural President of the PCST Network, an international
group promoting the public communication of science and technology, and a founding
member of Australian Science Communicators. He is a former executive director of
Australian organizations representing researchers in the sciences and in the humani-
ties and social sciences. He is interested in the linkages between researchers and
government, and approaches that persuade governments to adopt evidence-based
processes in determining policy.
He has edited a number of books on science communication and published on
subjects ranging from the history of science communication in Australia to an
examination on the status of science communication as a discipline.
Michèle Gellereau is Professor of Information and Communication Sciences at the
University of Lille (France) and a member of the GERiiCO research centre (and its
director from 2005 to 2010). Michèle has worked in several national academic
research programmes and in interregional European programmes on culture, heritage,
museology, science communication, informal education and cultural mediation.
Many of her publications explore the question of the dissemination and appropriation
of information and knowledge, cultural and social mediation in the public sphere,
and cultural practices. Michèle is co-editor of the international academic journal E tudes
de communication (language, information, mediation) edited by the University of
Lille. She is member of several scientifi c committees of social and human scientifi c
journals, conferences and the French National Agency for Research.
Honglin Li is a Research Associate at CRISP. She got her Ph.D. from Tsinghua
University. Her research interests include theoretical and empirical studies of public
understanding of science, as well as S&T policy. She has published ‘The theoretical
evolution of public understanding of science: Take Miller’s system as a clue’ (2010),
‘Living science and public scientifi c literacy’ (2009), ‘The social context, theoretical
origin and target direction of Miller’s system’ (2009) and ‘On the basic research
investment and its coordination mechanism in typical countries’ (2008).
Maja Horst is Head of the Department of Media, Cognition and Communication at
the University of Copenhagen, Denmark. Before taking up that position in 2011, she
was associate professor in Science and Technology Studies at Copenhagen Business
x Author Biography
School. Maja Horst has published in journals such as Public Understanding of
Science; Social Studies of Science; Science, Technology and Human Values;
Science and Public Policy; and Science and Engineering Ethics.
She has been engaged in a number of research projects on public understanding
of science funded by the Danish research councils and in international collaborative
research networks on dialogical science communication funded by the EU and
Nordforsk (the Scandinavian research council). She has also been experimenting
with dialogical communication of her own research in two spatial installations
created in collaboration with designers and artists. On the basis of at work, she was
awarded the Danish Science Minister’s Communication Prize in 2009.
Huiliang Zhang is an Assistant Researcher at the China Research Institute. She has
a master’s degree in Mass Communications from the University of Leicester and
a Ph.D. in Education from Zhejiang University. She works primarily on science
education and science communication policy.
Yves Jeanneret is professor at Celsa, the school of information and communication
sciences of Paris Sorbonne University, and a member of the GRIPIC research team
(an interdisciplinary research group on information and communication processes)
and the ‘Concepts and languages’ doctoral school of Paris Sorbonne University.
He has published several books on the popularization of science, the social
sharing of culture and knowledge, writing practices, and the epistemology of com-
munication and semiotics, such as E crire la science (Presses universitaires de
France, 1994), Y a-t-il (vraiment) des technonologies de l’information (Septentrion,
2000) and Penser la trivialité (Hermès, 2008). He is the editor of the journal
Communication & langages .
Hak-Soo Kim is Professor, College of Communication, Sogang University and Fellow
& Policy Studies Division Chair, Korean Academy of Science and Technology,
Seoul, South Korea. He also directs the Academy for Scientifi c Culture as well
as the Science Communication Laboratory of the same university. His research
interests focus on theory construction, model-building, basic communication theory,
and science communication.
Ock Tae Kim is a research fellow in the Department of Communication, Dongguk
University, Seoul, and has an affi liation with the Seoul National University Institute
of Communication Research. He has a Ph.D. in Telecommunications from Indiana
University at Bloomington. His scholarship focuses on the intersections among
media effects on individuals and society, communication technology, and science
communication. His work has appeared in a number of conferences and journals in
Korea and abroad.
P. V. S. Kumar is a social scientist with a Ph.D. in demography from IIT (Bombay).
After specializing in the management of family planning and health programs, he
worked for 3 years for the Indo-Global Social Services Society, an NGO dealing
with rural and urban developmental issues, mainly monitoring and evaluating ongoing
projects in sustainable livelihoods and the adult and continuing education sectors.
