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About Science and Business: Factors Affecting Adoption of Fintech in Bangladesh
The document discusses factors affecting the adoption of financial technology (Fintech) services in Bangladesh. It presents a literature review on models of technology adoption including the Technology Acceptance Model (TAM). The study develops a research model based on an extended TAM to determine the relationship between perceived usefulness, perceived ease of use, perceived risk, brand trust, government support, user innovativeness, and attitudes toward and behavioral intention to use Fintech. The model and hypotheses will be tested by collecting survey data from 160 respondents in Bangladesh and using structural equation modeling. The results could help Fintech managers better understand consumer adoption of new products and services in Bangladesh.
Detailed Information
| Author: | ['Asif'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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