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About Scheme of Examination: Post Graduate Diploma in Management (P.G.D.M.)
This document provides the scheme of examination and detailed syllabus for the Post Graduate Diploma in Management program offered by Guru Nanak Institute of Management for the years 2017-2019. The third semester includes courses in Strategic Management, International Business Environment, and major specializations including Marketing. For the Strategic Management course, the document outlines the course objectives and covers topics like strategy formulation, analysis, implementation, evaluation and control. Case studies will also be incorporated. The International Business Environment course focuses on the global business setting and includes topics such as the world financial environment, international trade and investments. The Advertising and Marketing Communication course in the Marketing specialization provides an overview of concepts related to promotional strategy, media planning, and measuring
Detailed Information
| Author: | ['Yash Kumar'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 61 |
| Language: | English |
| Format: | |
| Price: | FREE |
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