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About Scent Marketing Literature Review
This document summarizes a literature review on how ambient scent in stores can contribute to more sales. It defines ambient scent marketing and discusses how scent influences consumers both positively and negatively. Positive impacts found in studies include increased sales, enhanced moods, and improved memory recollection when a scent is linked to an item. However, concerns include skepticism of retailer motives if scents are unexpected and potential long-term health effects of exposure to multiple scents. When a scent is congruent with a store environment or item, it can lead to more positive evaluations and behaviors from consumers.
Detailed Information
| Author: | ['Luca Agosti'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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