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Scenario Thinking: Practical Approaches to the Future PDF

193 Pages·2011·1.539 MB·English
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by George Wright, George Cairns| 2011| 193 pages| 1.539| English

About Scenario Thinking: Practical Approaches to the Future

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the “intuitive logics” method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes.Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed ‘road maps’ on how to implement them – together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization’s disposal.

Detailed Information

Author:George Wright, George Cairns
Publication Year:2011
ISBN:9780230271562
Pages:193
Language:English
File Size:1.539
Format:PDF
Price:FREE
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