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Scenario Planning: The Link Between Future and Strategy PDF

193 Pages·2003·0.679 MB·English
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by Mats Lindgren, Hans Bandhold| 2003| 193 pages| 0.679| English

About Scenario Planning: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Detailed Information

Author:Mats Lindgren, Hans Bandhold
Publication Year:2003
ISBN:9780230511620
Pages:193
Language:English
File Size:0.679
Format:PDF
Price:FREE
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