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About Sample Dissertation - 3: Business Publishing
This dissertation analyzes the impact of online retailing service quality on customer satisfaction using ABC Supermarkets as a case study. The study begins with a literature review on online service quality and customer satisfaction. Five dimensions of online service quality are investigated: efficiency, privacy, reliability, fulfillment, and responsiveness. A quantitative approach is used with a survey of 100 customers, of which 21 were incomplete. The results found that the five service quality dimensions positively influence customer satisfaction at ABC Supermarkets. The dissertation concludes that online retailers should focus on these service quality factors to improve customer satisfaction.
Detailed Information
| Author: | ['raz'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 49 |
| Language: | English |
| Format: | |
| Price: | FREE |
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