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About Sales, Marketing and Business Development
This document outlines the courses offered in the Sales, Marketing and Business Development track at the Institute of Management Technology in Ghaziabad for the 2015-2016 academic year. It includes 17 courses offered across terms V, VI, and VII. One of the courses provided in more detail is Consumer Behavior offered in term V. The course introduction and objectives are summarized, as well as the course requirements, pedagogy, assessment methods, textbook and reading recommendations, and session plan. The goal of the Consumer Behavior course is to provide students with an understanding of consumer decision-making and influences in the marketplace in order to develop effective marketing strategies.
Detailed Information
| Author: | ['mrkamal024'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 81 |
| Language: | English |
| Format: | |
| Price: | FREE |
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