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About Sales Forecasting Lecture Notes 10
1) Sales forecasting is important for sales planning, production scheduling, financial planning, and other business functions. It involves predicting future sales based on factors like economic conditions, market potential, and a company's competitive position. 2) There are various techniques for sales forecasting, including user expectations based on customer intentions, sales force composite based on reps' opinions, jury of executive opinion, and time-series methods analyzing historical trends and patterns. 3) Forecasts are evaluated based on comprehensibility, accuracy, timeliness, information quality, flexibility, and cost-benefit. Sales targets and quotas are then established based on the forecast.
Detailed Information
| Author: | ['Fuad Hasan Gazi'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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