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Sales Enablement: Tools and Techniques for Modern Sales Organization PDF

106 Pages·2023·2.072 MB·English
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by Dietmar Kilian, Peter Mirski, Britta Lorenz| 2023| 106 pages| 2.072| English

About Sales Enablement: Tools and Techniques for Modern Sales Organization

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.  The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

Detailed Information

Author:Dietmar Kilian, Peter Mirski, Britta Lorenz
Publication Year:2023
ISBN:9783658403645
Pages:106
Language:English
File Size:2.072
Format:PDF
Price:FREE
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