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About Sability in Commerce: Ritical Factors To Consider When Adapting M Commerce
This thesis examines critical usability factors that impact consumers' decisions to use mobile commerce (m-commerce). Through a survey of 200 respondents, the authors found that most consumers still prefer shopping in physical stores or online via computer due to mobile screens' limited size and input options. Respondents indicated they would cancel purchases if apps or mobile websites had usability errors or poor performance. The results suggest usability is important for developing successful m-commerce applications and highlight security as another key issue that requires further examination.
Detailed Information
| Author: | ['Melky'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 46 |
| Language: | English |
| Format: | |
| Price: | FREE |
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