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Rural Marketing 260214 PDF PDF

279 Pages·2020·English
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by ['Kushal Sunil']| 2020| 279 pages| English

About Rural Marketing 260214 PDF

The document discusses rural marketing and the rural economy in India. Some key points: - India has a predominantly rural economy, with over 70% of the population living in rural areas historically. Rural populations have decreased slightly over time but still make up over 70% as of 2001. - Rural markets offer significant potential for businesses as rural incomes and awareness have been increasing. Companies that focus on rural markets can succeed. - The document outlines the 5 units that will be covered related to rural marketing concepts, product strategies, pricing, promotion, and distribution for rural markets. - Rural marketing is an important topic as rural areas still drive much of India's economy and population. Understanding rural consumer behavior and effective

Detailed Information

Author:['Kushal Sunil']
Publication Year:2020
Pages:279
Language:English
Format:PDF
Price:FREE
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