ebook img

Royal Fever: The British Monarchy in Consumer Culture PDF

383 Pages·2015·4.2 MB·English
Save to my drive
Quick download
Download

Download Royal Fever: The British Monarchy in Consumer Culture PDF Free - Full Version

by Cele C. Otnes| 2015| 383 pages| 4.2| English

About Royal Fever: The British Monarchy in Consumer Culture

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy’s power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century.The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption-from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people’s lives and its ongoing contribution as a pillar of iconic British culture.

Detailed Information

Author:Cele C. Otnes
Publication Year:2015
ISBN:9780520273665
Pages:383
Language:English
File Size:4.2
Format:PDF
Price:FREE
Download Free PDF

Safe & Secure Download - No registration required

Why Choose PDFdrive for Your Free Royal Fever: The British Monarchy in Consumer Culture Download?

  • 100% Free: No hidden fees or subscriptions required for one book every day.
  • No Registration: Immediate access is available without creating accounts for one book every day.
  • Safe and Secure: Clean downloads without malware or viruses
  • Multiple Formats: PDF, MOBI, Mpub,... optimized for all devices
  • Educational Resource: Supporting knowledge sharing and learning

Frequently Asked Questions

Is it really free to download Royal Fever: The British Monarchy in Consumer Culture PDF?

Yes, on https://PDFdrive.to you can download Royal Fever: The British Monarchy in Consumer Culture by Cele C. Otnes completely free. We don't require any payment, subscription, or registration to access this PDF file. For 3 books every day.

How can I read Royal Fever: The British Monarchy in Consumer Culture on my mobile device?

After downloading Royal Fever: The British Monarchy in Consumer Culture PDF, you can open it with any PDF reader app on your phone or tablet. We recommend using Adobe Acrobat Reader, Apple Books, or Google Play Books for the best reading experience.

Is this the full version of Royal Fever: The British Monarchy in Consumer Culture?

Yes, this is the complete PDF version of Royal Fever: The British Monarchy in Consumer Culture by Cele C. Otnes. You will be able to read the entire content as in the printed version without missing any pages.

Is it legal to download Royal Fever: The British Monarchy in Consumer Culture PDF for free?

https://PDFdrive.to provides links to free educational resources available online. We do not store any files on our servers. Please be aware of copyright laws in your country before downloading.

The materials shared are intended for research, educational, and personal use in accordance with fair use principles.