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About Rosa Lda
This document summarizes Anthony William Rosalda's master's thesis on consumer attitudes toward online video advertisements on mobile games. The thesis examines how entertainment, informativeness, credibility, flow, attitude, intention, and behavior impact how consumers perceive online video ads on mobile games. It aims to provide guidance to mobile game advertisers on developing effective advertising strategies. The thesis utilized surveys and statistical analysis to study these relationships and the factors influencing consumer attitudes toward online video ads on mobile games in the Philippines.
Detailed Information
| Author: | ['Reah Concepcion Endaya'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 37 |
| Language: | English |
| Format: | |
| Price: | FREE |
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