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About Role of Internet of Things in Marketing: Shubham Yeole
The document discusses the role of the Internet of Things (IoT) in marketing. It begins with an introduction that defines IoT and outlines the objective of analyzing how marketers can use IoT as a marketing tool. It then reviews literature on the timeline of IoT development, Gartner's hype cycle for IoT, and the typical architecture of IoT systems. The literature review establishes the background for later exploring how IoT can be used as a tool for marketing and how leading companies are already applying IoT in their marketing strategies.
Detailed Information
| Author: | ['karan'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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