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Download RIM vs. Apple Case Study1 by ['Anuj Batham'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About RIM vs. Apple Case Study1
The document discusses Research In Motion (RIM) and their BlackBerry smartphones. It provides an analysis of RIM's strengths as the pioneer of mobile email devices, but also identifies weaknesses like overreliance on certain carriers and customers. Potential opportunities for RIM include expanding to other mobile workers, and threats include increased competition from Apple, Nokia, and others. Key competitors like the Apple iPhone 3GS and HTC Touch Pro 2 are also analyzed. The target market is identified as 20-29 year olds living in urban areas of Canada and the US.
Detailed Information
| Author: | ['Anuj Batham'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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