Table Of Content“Rhetoric is a natural choice for UX work.” Potts RHETORIC and
—Jakob Nielsen, Nielsen Norman Group,
and
author of Designing Web Usability: The Practice of Simplicity
Salvo EXPERIENCE ARCHITECTURE
“I really like the definition of experience architecture. As Potts and Salvo write
in their introduction, ‘experience architecture requires that we understand eco-
systems of activity, rather than simply considering single-task scenarios.’”
—Donald Norman, Nielsen Norman Group,
author of The Design of Everyday Things
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XXHH
RHETORIC AND EXPERIENCE ARCHITECTURE represents the evolving
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ideas of an emerging area of study. Experience architecture focuses on the re- EE
EETT
search and practice of creating technologies, products, policies, and services that
RROO
serve the needs of various participants. Experience architecture addresses issues
II
of usability, interaction design, service design, user experience, information ar- EERR
chitecture, and content management for websites, mobile apps, software applica- NNII
CC
tions, and technology services.
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Experience architecture also represents an emerging context for the practice of
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a variety of research and practical skills. These proficiencies are incorporated AAdd
into commercial design and development work as user experience design, which
RR
has become an effective workplace moniker for this assemblage of practices. The
CC
study of language, and especially of persuasion, grounds experience architec-
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ture. Rhetoric sustains the technology-rich discussion of language and design
that characterizes the contemporary exploration of the emerging practice of user II
TT
experience design, and experience architecture enriches discussion of relevant
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research and methods. Experience architecture is a professional practice merging
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the newest technologies with ancient knowledge, hence the need for a volume in
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which rhetoric and experience architecture are in dialogue. RHETORIC AND
UU
EXPERIENCE ARCHITECTURE includes chapters from twenty-five authors in
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three countries and eleven US states, representing eighteen universities, research
institutions, and design firms. EE
EDITED BY
3015 Brackenberry Drive
LIZA POTTS and MICHAEL J. SALVO
Anderson, South Carolina 29621
http://www.parlorpress.com
Parlor
S A N: 2 5 4 – 8 8 7 9
Press
ISBN: 978-1-60235-962-8
RHETORIC AND EXPERIENCE
ARCHITECTURE
RHETORIC AND
EXPERIENCE ARCHITECTURE
Edited by Liza Potts and Michael J. Salvo
Parlor Press
Anderson, South Carolina
www.parlorpress.com
Parlor Press LLC, Anderson, South Carolina, USA
© 2017 by Parlor Press
All rights reserved.
Printed in the United States of America on acid-free paper.
S A N: 2 5 4 - 8 8 7 9
Library of Congress Cataloging-in-Publication Data
Names: Potts, Liza, editor. | Salvo, Michael J., editor.
Title: Rhetoric and experience architecture / edited by Liza Potts and
Michael J. Salvo.
Description: Anderson, South Carolina : Parlor Press, [2017] | Includes
bibliographical references and index. |
Identifiers: LCCN 2017038154 (print) | LCCN 2017047258 (ebook) | ISBN
9781602359628 (pdf) | ISBN 9781602359635 (epub) | ISBN 9781602359826 (
ibook) | ISBN 9781602359833 (mobi) | ISBN 9781602359604 (pbk. : acid-free
paper) | ISBN 9781602359611 (hardcover : acid-free paper)
Subjects: LCSH: Communication and technology. | Rhetoric--Technological
innovations. | Content analysis (Communication) | Information resources
management. | Research--Methodology. | Social change in literature.
Classification: LCC P96.T42 (ebook) | LCC P96.T42 R53 2017 (print) | DDC
808.00285--dc23
LC record available at https://lccn.loc.gov/2017038154
978-1-60235-960-4 (paperback)
978-1-60235-961-1 (hardcover)
978-1-60235-962-8 (pdf)
978-1-60235-963-5 (epub)
978-1-60235-982-6 (ibook)
978-1-60235-983-3 (mobi)
2 3 4 5
Cover image: 2016. Photo by Michael Lechner on Unsplash. Used by permission.
Book Design: David Blakesley
Copyediting by Jared Jameson
Parlor Press, LLC is an independent publisher of scholarly and trade titles in print
and multimedia formats. This book is available in paper, cloth and eBook for-
mats from Parlor Press on the World Wide Web at http://www.parlorpress.com or
through online and brick-and-mortar bookstores. For submission information or
to find out about Parlor Press publications, write to Parlor Press, 3015 Bracken-
berry Drive, Anderson, South Carolina, 29621, or email [email protected].
Contents
Acknowledgments vii
1
Introduction 3
Liza Potts and Michael J. Salvo
2
Beckon, Encounter, Experience:
The Danger of Control and the Promise of Encounters
in the Study of User Experience 17
Patricia Sullivan
3
Experience Architecture: Drawing Principles from Life 41
Roger Grice
4
Analyzing Activity for Experience Design 57
Cheryl Geisler
5
Feminist Rhetorics and Interaction Design:
Facilitating Socially Responsible Design 84
Jennifer Sano-Franchini
6
Personas as Rhetorically Rich and Complex Mechanisms for Design 111
Erin Friess
7
“Constructivist” Research Methods for
Experience Architecture and Design 122
Heather Christiansen and Tharon Howard
8
Experience Architecture in Public Planning:
A Material, Activist Practice 143
Kristen Moore
v
9
Methodologies: Design Studies and Techne 166
Ehren Pflugfelder
10
Ethnography as Research Aggregator 184
Andrew Mara and Miriam Mara
11
Audience Awareness:
Resituating Experience Architecture as Execution 197
Cait Ryan
12
Kairos and Managing Experience Architecture Projects 209
Ben Lauren
13
Toward a Rhetoric of the Place: Creating Locative Experiences 225
Anders Fagerjord
14
Dialogic, Data-Driven Design: UX and League of Legends 241
Cody Reimer
15
Making as Learning: Mozilla and Curriculum Design 258
Rudy McDaniel and Cassie McDaniel
16
Memorial Interactivity: Scaffolding Nostalgic User Experiences 274
William C. Kurlinkus
17
Designing Digital Activism:
Rhetorical Tool as Agent of Social Change 291
Douglas M. Walls, Delia M. Garcia, and Amy VanSchaik
18
Badges as Architectures of Experience:
From Signaling to Communication 304
Stephanie Vie, Rudy McDaniel, and Joseph R. Fanfarelli
19
Relocations: (Re)visioning Rhetoric in a Modern Amusement Park 323
Jill Morris
Contributors 341
Index 347
Acknowledgments
We want to thank all the authors who contributed to this volume. Over a
long and tumultuous path to publication, our contributors were patient,
professional, and productive. Our goal from the outset was to create a fo-
rum for academics and practitioners to share their experience and, along
the way, convince as many as we could that experience architecture was a
term that accurately described their work. Charles Sides was convinced ear-
ly on, and offered valuable feedback and advice at an important moment.
Ashita Nichanametla, Erin Brock-Carlson and Michelle McMullen offered
us great insight and helped us construct another interface for readers to en-
counter the book. We would also like to thank Laura Gonzalez whose work
on international user experience is helping us plan our next project. Mi-
chael is grateful to Liza for pushing the project along when he just could
not even, and Liza is thankful for Michael’s persistence. We presented early
versions of this work at the Council for Programs in Technical and Scien-
tific Communication (CPTSC), Conference on College Composition and
Communication (CCCC), and the Association for Teachers of Technical
Writing (ATTW) and are thankful for our colleagues’ patient guidance and
direction during early stages of the work, and are especially appreciative for
the Association of Computing Machinery’s Special Interest Group on the
Design of Communication (ACM-SIGDOC) for helping us refine our ap-
proach and for providing excellent feedback in Silver Spring, Maryland and
Limerick, Ireland. David Blakesley has a vision for the future of academic
publishing; Jared Jameson has been sharp-eyed. Any value here is attribut-
able to these collaborators and any missteps are of our own making.
Our spouses have been patient as we discussed what we affectionate-
ly refer to as “The RXA,” disrupting family time. And to our children, Liza’s
Zöe, Katie, and Jayne and Michael’s Aila. Joy.
vii
RHETORIC AND EXPERIENCE
ARCHITECTURE
