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About Returns MGMT Strategy (Italy)
This document summarizes a research paper about returns management within supply chain strategy. The paper investigates the relationship between marketing and logistics functions related to returns management processes. It conducted interviews with managers in five Italian firms across marketing, logistics, strategic, and operational roles. The research found evidence that strategic goals and policies were being implemented. It also found cross-functional integration was broader than expected, and more integrated firms dealt better with external factors influencing returns management. The ability to plan for and react to external influences on returns was improved by internal integration. The paper aims to provide a theoretical framework for understanding returns management within supply chain strategy.
Detailed Information
| Author: | ['Aseem Sangar'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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