Return to the Little Kingdom Steve Jothe Creation of Apple

322 Pages·2010·1.39 MB·English

by  Moritz Michael

Table of Contents

Title Page
Copyright Page
Dedication
Acknowledgements
Introduction

BOOMTOWN BY THE BAY
SUPER SECRET SKY SPIES
CARBURETORS AND MICROPHONES
THE CREAM SODA COMPUTER
THE CONDUCTOR
THE LITTLE BLUE BOX
HONEY AND NUTS
BUCKETS OF NOISE
STANLEY ZEBER ZENSKANITSKY
HALF RIGHT
A LOT OF POOP
MERCEDES AND A CORVETTE
WHAT A MOTHERBOARD
UP TO SPEC
THE BEST SALESMEN
THE BOZO EXPLOSION
THE PLATINUM CREDIT CARD
WELCOME IBM, SERIOUSLY -

EPILOGUE
INDEX
Also by Michael Moritz (with A. Barrett Seaman)

Going for Broke: The Chrysler Story

The Overlook Press, Peter Mayer Publishers, Inc.
141 Wooster Street
New York, NY 10012
www.overlookpress.com

Copyright © 1984, 2009 by Michael Moritz

The author gratefully acknowledges Fortune for permission
to reprint content included in the Prologue here.

This book, excluding the Prologue and Epilogue,
was previously published in a slightly different form under

the title The Little Kingdom: The Private Story of Apple Computer
(William Morrow & Co, 1984).

All rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical,
including photocopy, recording, or any information storage and retrieval
system now known or to be invented, without permission in writing from
the publisher, except by a reviewer who wishes to quote brief passages
in connection with a review written for inclusion in a magazine,
newspaper, or broadcast.

Cataloging-in-Publication Data is available from
the Library of Congress

eISBN : 978-1-59020364-4
http://us.penguingroup.com
For the best additions since
the first edition:
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ACKNOWLEDGMENTS
Dozens of people agreed to be interviewed for this book. Many did not. I hope
that those who opened their doors and interrupted more profitable pursuits don’t
feel they wasted their time. Others kindly let me rummage through filing
cabinets and peer at photograph albums while the editors of the San Jose
Mercury News made me welcome in their morgue. Dick Duncan, Time’s chief of
correspondents, tolerated another of my disruptive excursions and gave me a
leave of absence. Ben Cate, Time’s West Coast Bureau chief, provided the
unwavering support that those who have worked for him will understand.
Catazza Jones improved a first draft, Julian Bach took care of business, and
Maria Guarnaschelli applied a deft and graceful touch.

—MICHAEL MORITZ
Potrero Hill
Spring 1984