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About [(Rethinking Marketing : Towards Critical Marketing Accountings)] [Edited by Douglas T. Brownlie ] published on (March, 1999)
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession. Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing – such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research – through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.
Detailed Information
| Author: | Douglas Brownlie |
|---|---|
| Publication Year: | 1998 |
| ISBN: | 9780857025975 |
| Pages: | 288 |
| Language: | English |
| File Size: | 5.6 |
| Format: | |
| Price: | FREE |
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