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About Research Paper: B.B.A L.L. B (Hons.) / Semester 1 Business Environment
This document provides an overview of McDonald's franchising strategy in India. It discusses McDonald's initial entry into India in 1996 through a joint venture with Vikram Bakshi. The joint venture faced challenges, including cultural and taste preferences of Indian consumers as well as government controls and infrastructure issues. While some other early foreign entrants like KFC struggled initially, McDonald's commissioned surveys to better understand the Indian market and tailored their menu to local tastes. The relationship between McDonald's and Bakshi eventually soured, leading to legal disputes, but the joint venture helped McDonald's gain a foothold in India and set industry trends over more than a decade.
Detailed Information
| Author: | ['Kinjal Bhardwaj'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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