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About Research Methodology
The document describes the research methodology used for developing the MCMT prototype application. Both qualitative and quantitative methods were used, including document review, unstructured interviews, and questionnaires. Questionnaires were distributed to 100 hypermarket consumers in Malaysia to understand their preferences and requirements. 94 responses were received and analyzed. The results would help ensure the prototype meets consumer needs and satisfies users.
Detailed Information
| Author: | ['Marat_Tursynov_4918'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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